Lubri Base

Russian platform for lubricant selection identity

Dmitry Krasnov 
Anastasia Kostina 
Ivan Petrov
Lubri Base is the first Russian platform for lubricant selection. The company’s request was to create a brand identity and visual style that would communicate its expertise. Using the wrong lubricant leads to equipment wear, and Lubri Base offers a service that helps select the ideal brand of oil with the right specifications—for a car, motorcycle, or industrial machinery.

The metaphor of the identity is the main property of lubricants: they create a protective film on contact surfaces to reduce friction.

The logo is built with solid letterforms featuring 45-degree chamfered corners. The space between the words appears as if coated with two gradient stripes, and the colors evoke the look of oil. The logo has a square shape, ensuring it works well across various surfaces and sizes.