POMESHCHIK

Brand identity and style for the traditional Russian cuisine restaurant “Pomeshchik”  

Dmitry Krasnov 
Tatyana Dunaeva
Tatyana KorminaRussian cuisine is often unfairly underappreciated today, even though its history—shaped by harsh living conditions of our ancestors—holds the secrets to creating delicious and hearty dishes. The collective image that inspired the restaurant’s concept is a modern-day landowner-adventurer who explores Russian cuisine, its origins, and its diversity.

The color scheme is based on the central highlight of any traditional Russian table—the samovar, which is typically brought outside in almost any weather and at any time of day. The “bronze” metal gently gleams against a backdrop of tender greenery. These shades of bronze and green became the core colors of the brand identity.

The identity develops the idea of journeys: the menu becomes a gastronomic map with plotted routes. The brand pattern is an abstract interpretation of a landscape map, with symbols borrowed from real topography. At the same time, the pattern hints at food—like ripe berries scattered across an autumn field, or roe pearls sprinkled over fragrant pancakes. The style created by our team captures a symbiosis of freshness and tradition—exactly what’s needed for a gastronomic journey through familiar homeland flavors.