Strelka bar



Strelka bar new identity 

Dmitry Krasnov
Yana Kan 
Arina Kantuganova
Daria Korenchenko
Tania Sokolova


Strelka Institute in Moscow has always had a progressive visual language and functional design. We were honored to create a new identity for its bar, but at the same time felt the weight of responsibility on our shoulders (in a good way). The starting point for the project was Strelka’s renovated interior, which strongly features Art Nouveau elements.

We were inspired by artists like Peter Behrens (Jugendstil), Charles Rennie Mackintosh (Glasgow Style), and Josef Hoffmann (Vienna Secession). They were the first to reject excessive decorativeness in favor of functionality. They were more interested in architectonics than organics and were busy with logical and geometric constructions. Their more pragmatic Art Nouveau works became the foundation of our graphic concept, but we infused it with a fresh, contemporary view by choosing the typefaces that are more relevant to this day and age. Since Strelka uses a lot of text in its communications, we approached type selection with particular care.

The result of our work is an identity where the text blocks are integrated into the ornamental structure of a modular grid. We use the grid not as a space-organizing tool but as a standalone design element. It not only serves a decorative purpose but also helps to prioritize information. 

The new identity is used across all elements of visual communication—digital content, courtyard navigation, events, facade banners, posters, cups, menus, lunchboxes, and staff uniforms.